How Much Should You Pay for
CRO SERVICES?

Real pricing, honest benchmarks, and what you SHOULD get at each level.

8 min read · CRO · Pricing ·

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Let's start with the obvious facts.

CRO pricing varies enormously and for good reason. The work required to meaningfully improve a ten-page brochure site is completely different to optimising a complex e-commerce funnel with fifty landing pages and a six-step checkout. Paying the same price for both would mean one of you is being overcharged and the other is getting work that isn't thorough enough to matter.

The most important thing to understand about CRO pricing is that a 1% improvement in conversion rate on a site receiving 2,000 visitors a month at a £2,000 average deal value generates £40,000 in additional monthly revenue. At that scale, a £2,500 monthly retainer isn't a cost. It's an amazing return.

CRO services can range from £500 for a basic audit desktop survey to £5,000 or more per month for a full ongoing detailed programme. What you pay should reflect the complexity of your site, your traffic volume, and the revenue at stake. Paying less than £1,500 for anything beyond a simple audit rarely buys you enough rigour to produce meaningful results. but thats not to say its not worth the investment.

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The real question isn't how much CRO costs.

It's what your current conversion rate is costing you.

Example

A successful fitness influencer came to us with a very specific problem. He had a website that wasn't converting any sales to his fitness app — which was a genuinely great offer. We reviewed his website, identified the problem, and quickly updated his user journey. We implemented a simple pattern interrupt strategy and within 24 hours his website was consistently delivering 2.5 sales per day, seven days a week.

We then ran a Black Friday promotion where he generated £18k in qualified leads in eight hours — and over £112k in 20 days.

Small changes can make a huge impact on how website visitors move through their buying journey and ultimately purchase your product.

The key takeaway is..

Don't budget based on what CRO costs. Budget based on what your current conversion rate is costing you. The cost of the problem annually, is always more than the cost of the solution.

There are some examples of marketing prices for CRO audits. If you'd like to see our prices.

Take a look

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